TrueConnect - The Stitch Effect
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TrueConnect

Category
Branding, Digital, Strategy
Tags
Branding, Identity, Illustrator, Logo, Website
About This Project

Brand Management & Communications

The patented TrueConnect Loan program was developed by Employee Loan Solutions, Inc. as a voluntary employee benefit to help employees access safe and affordable credit. TrueConnect Loan is an added benefit for employees and is free for employers to offer and requires very little administration. Qualified employees get access to small dollar loans (from $1,000 – $3,000) that are repaid through automatic payroll deductions. Employees do not need a credit history, but can only borrow what they can pay back with from their paycheck to help ensure a successful loan repayment.

Developed a new brand identity, communications, website and commercials