Los Cantores - The Stitch Effect
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Los Cantores

Branding, Digital, Product, Strategy
About This Project

Brand Management, Advertising & Communications

When it comes to making tortilla chips, the ancient Aztecs knew best. They perfected a maize-processing technique that results in better taste and aroma, better texture, better nutrition, and an all around better tortilla chip. This technique was essentially lost when maize was adopted by Europeans, but thanks to our dedication to authentic Mexican flavour and an old family recipe, you’ll find Los Cantores has the best tortilla chip in the bag.


Making a better tortilla chip takes a surprising amount of science, art and know-how, plus a passion for discovering what makes good food truly exceptional. Luckily, at Mexican Corn Products, they had the skill, where they needed help was how to showcase their product to the market.


I developed an innovative strategy that included new brand identity, style guide, brand language, print packaging, website and signage for the brand. In order to help them generate new sales leads and awareness, we focused on highlighting their personality and heritage in a playful way to drive interest by showcasing the product naturally both in it’s brand identity, packaging and photography.