Project Rescue & Beauty For Freedom #keepthegirlssafe - The Stitch Effect
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Project Rescue & Beauty For Freedom #keepthegirlssafe

New York, NY, August 26, 2015 –(– In collaboration with Parsons New School of Design, Monica Watkins, Ford Model and Founder of NYC based Anti-Trafficking non-profit Beauty for Freedom, and Pamela Bell, Founder of the activism-based product design studio Prinkshop have teamed up to create The Color of Freedom | Keep The Girls Safe Campaign, to help raise funds and awareness for the fight to end trafficking domestically and abroad.


The first installment of “The Color of Freedom”, a video and photo series created by CTM Sisters Productions and sponsored by Parsons New School of Design will feature Super Model Diandra Forrest, a human-rights activist, promoting equality for Albinism, on behalf of which she works with the UN to advocate an end to violence against the Albino communities in Africa. Working to end sex trafficking is a natural Page 1 of 2 fit with Diandra’s worldwide humanitarian efforts providing a unique perspective between the two issues.


Prinkshop Founder Pamela Bell has created a signature t-shirt as the initial product feature for the campaign. Each sale of the “Keep The Girls Safe” gold and black color t-shirt donates 30% of the profits to The New Somaly Mam Fund|Voices for Change, an anti-trafficking non-profit and advocacy program for survivors of trafficking in South East Asia.


The concept of the shirt is a tongue-in-cheek play on wording that is generally perceived as “provocative” in the world of the slave industry. It begs the viewer to take a closer look and feel moved to take action in keeping our children safe!


Please watch the video at