Strategy Archives - The Stitch Effect
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Brand Management, Advertising & Communications Proximo’s portfolio of premium spirits consists of world class brands across a number of different categories. Since its launch, the brand has grown to offer over 20 bold and intense flavors! Three Olives is the fastest growing super-premium vodka brand with...

Brand Management, Advertising & Communications When it comes to making tortilla chips, the ancient Aztecs knew best. They perfected a maize-processing technique that results in better taste and aroma, better texture, better nutrition, and an all around better tortilla chip. This technique was essentially lost when...

Brand Management,  Advertising & Communications LVMH* asked Arnell to help inspire new interest for Belvedere Vodka with young consumers. We developed a 360 communications platform to define Belvedere as the choice among premium vodkas by leveraging “Naturally Smooth” as the key attribute and point of differentiation....

Brand Management & Communications Jerry believes that Freedom is a Human Right and it is our duty and responsibility to level the playing field for everyone to be free. I've made it my mission to contribute my time, experience and resources in order to raise awareness...

Business Innovation & Strategy Paypal is at the forefront of the digital payments revolution. In 2015, 28% of the 4.9 billion payments Paypal processed were made on a mobile device. PayPal gives people better ways to connect to their money and to each other, helping them...

Brand Management, Advertising & Communications SALES of vitamins and minerals had a projected growth of more than 6 percent in 2009 — to $11.2 billion, from $10.6 billion in 2008, according to Mintel, a market research firm. “People tend to take better care of themselves when there are...

PLAY YOUR PART If you create the stage setting and it is grand. Everyone who enters will play their part - Morris Lapidus. This philosophy became the mantra of the multi-billion dollar rebranding and renovation of the legendary Fontainebleau Miami. The original property designed by Morris...

Brand Management, Product Design, Advertising & Communications The stylish Santa Rosa 8-piece outdoor sofa sectional set allows you to arrange and rearrange your outdoor seating area at your whim. Made of sturdy PE wicker with weather-resistant cushions, it is made for you to enjoy in any...

Brand Management, Product Development, Advertising & Communications Peter Arnell had the idea of updating the look of the common household fire extinguisher, so that people would keep it in plain sight and be able to find it more easily in an emergency. The original concept was born...

Brand Management, Advertising & Communications White Oak Orthodontic Products, a retail distributor of orthodontic supplies, originated because the founders wanted to tackle glaring unmet needs in the market-place. Specifically, underserviced product innovations and quality of supplies were overpriced. We collaborated with the experienced CEO and Board...