About - The Stitch Effect
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Founder & Chief Brand Officer

Jerry Chu is a globally integrated brand/ad professional & innovation leader with 17 years experience in Corporate, Start-Ups, Non-Profit sectors. Expertise in brand strategy, advertising, product development & design, sourcing, manufacturing & production. Launched award winning products and published 3 books.


Following his Passion, he founded The Stitch Effect, a Creative Design Studio that focuses on storytelling across all media platforms and press. (*Award Winning NOIZY is a subsidiary). We unify brands around a bold strategy and blend CREATIVITY, TALENT and ELEGANCE naturally. Our experience leading multidisciplinary teams of marketers, strategists, designers and production to businesses and helps them grow; from their services, products, in-store and customer experience. Jerry’s diverse industry background and client mix have included Proximo Spirits, Admiration Foods, W Hotels, Hackerati, Reebok, etc.



In 2013, an early bluetooth pioneer, Jerry funded, designed, developed and launched his own Award Winning lifestyle consumer electronics products, NOIZY Brands, that sold globally both at retail & online. NOIZY’s mission is to promote physical activity and social engagement through art, music and technology.

*Written About in Amazon Best Selling Book: “Journeys To Success: Millennial Edition”



Jerry was Managing Director at Arnell Group; under the tutelage of Brand Guru, Peter Arnell where we developed Brands, Products and Experiences across all industries. During my career, I developed and launched solutions in a wide variety of industries from sports & apparel to food & beverage, hospitality and experience, automotive and electronics for such brands as Fontainebleau Resorts, W Hotels, GNC, GOOP, Belvedere Vodka, Chrysler, etc.


PAYING IT FORWARD: (Fundraising | Educating | Program Development)



Babson College: Entrepreneurship | Fashion & Philanthropy
NYU: Stern School of Business
Sam Houston State: Leadership & Diversity
Siena College: Mentorship Program | 2015 Entrepreneur Wall of Success



*Beauty For Freedom (Board of Directors | Dir. of Comm. & Partnerships)


Select Awards:

2016 Rang Nasdaq Opening Bell with Beauty for Freedom

2015 Entrepreneur Wall of Success at Siena College

2014 Red Dot Award winner: NOIZY Brands


*Press Highlights:

Nasdaq, Galore Mag, One Blade Mag, Beauty For Freedom, Essential Homme Magazine, Human Fit Project, Why Blue Matters, etc.


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Founder & Creative Director

The Stitch Effect is a Creative Design Studio that focuses on storytelling across various industries & platforms. (*Award Winning NOIZY is a subsidiary).


We unify brands around a bold strategy & blend CREATIVITY, TALENT & ELEGANCE naturally. Jerry enjoys building relationships, creating & producing innovative brand strategies & products to reinvigorate brands. We cultivate a diverse team of strategists, influencers, designers & artists that activate experiential marketing programs for a range of businesses and create trademark slogans for companies. Such as Somerville Aluminum’s “Go With The Pro” and “Home Assured” | Full Service Home Remodeling.


Our clients find our Integrated Marketing Campaigns deliver an emotional experience that resonates with their consumers. Business results are attributed directly to increased sales due to the brand awareness campaigns. Clients continue to use their ad campaigns presently.


*Press Highlights:

Milk, Vice, The Cut, FastcoDesign, Wired, GroundUp Show, Rang Nasdaq Closing Bell with Jason Momoa


Recognition | Awards:
2015 Entrepreneur Wall of Success at Siena College
2014 Verizon’s Powerful Answers Award of $500K to WebTeam Corp
2014 Philly Addy Awards Honorable Mention: Brandywine Residential
2013 Dealer of The Year: Best Home Builder New Branding: Somerville Aluminum




Founder & Creative Director

NOIZY is a consumer electronics company with a mission to design wireless bluetooth products with innovative technology to enhance your mobile lifestyle. Designed to Move with you during your active life – at the gym, at the park and even on your way to work.
We are all about CONVENIENCE, COMFORT and STYLE. NOIZY’s mission promotes physical activity through music and technology by developing products that are designed to move with you.


Before Bluetooth became a common technology, Jerry designed an alternative solution to tangled wired headphones for the active individual. Inspired by my skate background, I conceived NOIZY wireless earbuds to focus on CONVENIENCE, COMFORT and STYLE for the active user (esp. since I used to get my headphone wires tangled and would break my ipod when skating or going to the gym). In 2014, this origin was the basis for launching NOIZY at all W Hotel properties in New York with “Room & Boards” artist program featuring Amar’e Stoudemire, Cara DeLevingne, Cope2, David LaChapelle, and Zana Bayne. Our exclusive program for W Hotels decked out each lobby with Interactive NOIZY Brands Displays where residents and visitors could test out wireless earbuds, rent out NOIZY if they forgot their headphones to workout with and were available for purchase.


After the launch & success of NOIZY wireless earbuds, we added two additional skus: NOIZY Water Resistant Speaker & Dual Purpose Over-The-Ear Headphones to the NOIZY Kameleon Series Bluetooth Family.


NOIZY are currently available at select Retailers (Walmart, Nordstrom, Kmart, and online: NewEgg, Amazon, etc. in USA, and on their website.



2015 Entrepreneur Wall of Success at Siena College

2014 Red Dot Design Award Winner


*Press Highlights:

Men’s Muscle Mag, Shape Mag, Thrillist, SuperCompressor, GrungyGentleman, Rolling Stones Mag, Katie Couric Show, Hollywood Today Live TV, etc.


Contact us at info@noizybrands.com for LOOK BOOK and Pricing List