About - The Stitch Effect
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Founder & Chief Brand Officer

Jerry Chu is the founder of The Stitch Effect, a Brand Marketing Boutique that focuses on strategy and design. We create inspirational content and seed the market through influential decision makers, media and corporate reach to generate buzz, awareness and revenue.


He brings 16 years of experience leading multidisciplinary teams of marketers, strategists, designers and production to businesses and helps them grow; from their services, products, in-store and customer experience. His diverse industry background and client mix have included Proximo Spirits, Admiration Foods, W Hotels, Hackerati, Reebok, etc. In 2013, an early bluetooth pioneer, Jerry founded the award-winning lifestyle consumer electronics brand, NOIZY. Their mission is to promote physical activity and social engagement through art, music and technology.


Prior to venturing on his own, Jerry was under the mentorship of Brand Guru, Peter Arnell (Arnell Group/Omnicom), where he championed strategic and creative roles on brand creation and redevelopment programs for 7 years. As Managing Director, he led teams in brand experiences and communication for many innovative projects in various industries that were catalysts of change, including brand development for the renowned Fontainebleau resort (Miami & Las Vegas), GOOP, new products for The Home Depot, and the global rebranding of Pepsi.


Jerry is a guest speaker to the NYU Stern School of Business & Siena College Mentorship Program.

Select Awards:

2015 Entrepreneur Wall of Success at Siena College

2014 Red Dot Award winner: NOIZY Brands

Non-profit Affiliations:

Advisor, Beauty for Freedom

Advisor, Harold Hunter Foundation

Advisor, Susan G. Komen

*Press Highlights:

Nasdaq, Galore Mag, One Blade Mag, Beauty For Freedom, Essential Homme Magazine, Human Fit Project, Why Blue Matters, etc.



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Founder & Creative Director

The Stitch Effect, a multidisciplinary creative catalyst agency that focuses on storytelling located in New York City. We unify brands around a bold strategy and blend CREATIVITY, TALENT and ELEGANCE naturally.  Our mission is setting you apart from the competition by highlighting your most valuable asset; You. We thrive on creating compelling content that engages and connects brands with their consumer across all channels. The importance of launching your message in the proper way and channel is as critical as the content itself.

Our diverse team of strategists, influencers, designers and artists are stitched together to make you think, talk and move.


*Press Highlights:

FastcoDesign, Design-Milk, Wired, Details, Curbed, etc.




Founder & Creative Director

NOIZY Brands mission promotes physical activity through music and technology by developing products that are designed to move with you.


Designed as the solution to tangled wired headphones for the active individual On-The-Go. NOIZY focuses on CONVENIENCE, COMFORT and STYLE. Our family line of products are Adaptive and called the NOIZY Kameleon Series. They are lightweight bluetooth In-Ear Buds, water resistant Speaker & Dual Purpose (wireless/wired capable) Over-The-Ear Headphones.


NOIZY are currently available at select Retailers and online in NYC, NJ, Philadelphia, San Francisco, Amazon and on their website.



2014 Red Dot Design Award Winner.

*Press Highlights:

Men’s Muscle Mag, Shape Mag, Reebok FitHub, SuperCompressor, GrungyGentleman, Rolling Stones Mag, Katie Couric Show, etc.


Contact us at info@noizybrands.com for LOOK BOOK and Pricing List